Pedro García


Brother and sister Mila and Pedro García are the third generation to lead this family shoe-making firm. Mila holds the CEO post, while Pedro is the brand’s creative director. They took over the reins from their father, who was also named Pedro García, as was their grandfather, who founded the firm in 1925.  The company is now counting more than 120 employees and selling in nearly 40 countries across the world.

All the brand’s shoes are made at its own factory, located where the family firm was founded, and where it remains to this day: Elda, a town with a long tradition of shoe-making, in the Mediterranean region of Alicante.

Every phase of production can be closely monitored by the company’s creative directors, which is what makes their unique design process possible. The combination of the designers’ talent and the skilled hands of the artisans turns the factory into a genuine “design laboratory,” where experimentation continues until the perfect aesthetic solution is found.