We’re a Danish clothing company and, since 1987, we’ve been working under the mantra ‘It’s got to feel right.’ For us, that means our clothing has to be comfortable to wear, and produced with sustainability in mind. It’s got to feel right – all the way from the beginnings of a design to the finished product you hold in your hands.

We have more than 30 years’ experience behind us, but we’re constantly trying to evolve and improve. That applies in particular to our approach to products, suppliers, customers, colleagues and, last but not least, our surroundings and environment. The mantra ‘It’s got to feel right’ is equally important in every aspect of our business. It feels rights for us, so we believe it will for you too.

We design two collections a year, brimming with timeless styles good enough to be loved and worn season after season. But even when creating the best versions of every wardrobe’s classic basics, such as feminine blouses, sharp blazers and comfortable trousers, it’s always with current trends in mind.

All of our products come into existence with a fundamental focus on fit and comfort, because we believe durable products deserve well-thought-out design. Responsible production and respect for the materials we use are a natural part of our design philosophy. LauRie is made for fashion-conscious women of all ages, who appreciate unprecedented quality and unbeatable comfort.

We are designed in Denmark, produced in Europe and loved by women all over the world. Today, you can get your hands on LauRie clothing at more than 1200 retailers in over 20 different countries.