Brands

Hunkydory

3

Hunkydory was founded in 1996 by the design couple Ulrika and Christopher Bjercke. They wanted to develop a brand with a personal aesthetic, inspired by rock ‘n’ roll and bohemian fashion, as much as classic elegance — a style DNA that is just as important for the brand today. In 2012 Hunkydory received “The Golden Button” (Guldknappen) and the brand has been internationally renowned in the fashion industry. The core of Hunkydory is exclusive, quality products with a cool and relaxed style, produced responsibly.

The urban Hunkydory woman is above the age of 25 and is interested in — and always up-to-date on — fashion, culture and news. Even though she always knows what’s trending, she is confident in her style and goes her way if the current trend doesn’t suit her. She always makes conscious decisions in terms of both style, quality and sustainability.

We are a responsible brand, always striving to make sustainable choices and high-qual- ity products. Combined with inspiration from eternal icons and a style that never goes out of fashion we create designs that last. Placed in a contemporary context, where we always stay up-to-date on everything that we live by, we are creating a world of our own. We call it The Lasting Contemporary.